B2B PPC & Paid Search Waste Calculator

Campaign Parameters

Monthly PPC Spend ($ USD)

$1k $25k $50k $75k $100k+

Average Cost Per Click (CPC)

$2.00 $15.00 $30.00 $50.00

Target Match Type Mix

Predominantly Broad Match ~35% Waste

High volume with heavy search term drift & non-commercial queries.

Mixed Phrase / Broad ~22% Waste

Balanced reach with moderate negative keyword filtering.

Tight Exact / Phrase + Active Negatives ~8% Waste

Strict commercial intent control with weekly negative list updates.

Primary B2B Industry

Negative Keyword Hygiene

Have you updated your negative keyword list in the last 30 days?

Estimated Monthly Budget Wasted

$4,375

Leaking approximately 43.8% Wasted of your total ad budget to non-converting clicks.

Annual Capital Lost

$52,500

Cumulative 12-month spend lost

Unqualified Clicks Bought

515

Wasted monthly ad clicks

Pipeline Recovery Opportunity
18.0 leads / mo

              Estimated additional qualified demo requests or RFP leads captured if wasted budget is reallocated to high-intent BOFU search terms (assumes 3.5% conversion rate).
            

Budget Allocation Breakdown Wasted vs. Efficient

Wasted Budget (43.8%)

Efficient Spend (56.2%)

Campaign Parameters

Stop funding unqualified clicks. Claim your Custom B2B Negative Keyword & Search Term Audit.

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