If you are a CMO or Marketing Director in a technical field, you might have asked yourself a question. That question is: “Why doesn’t my site show up when customers search for solutions?”
You chose WordPress for its flexibility. However, there is a lot of competition in the B2B space. This means that “standard” SEO is not enough. To lead in organic results in fields like chemical manufacturing or healthcare technology, you need Search Engine Optimization Programs. This is not a one-time fix.
At Hunabkuh.com, we don’t just “do SEO.” We build Web Systems.
A WordPress site without a good SEO plan is like a fancy factory with no road to the loading dock. You have the technical expertise and the products, but the “procurement researcher” (your buyer) can’t find you.
In this article, we will reveal the SEO programs we use for our site and our B2B clients. We want to make sure that “search engine optimization programs for my WordPress site” is not just a keyword we rank for. It should also be a way to generate revenue.
The “Invisible Website” Problem
Most B2B sites are “digital brochures”—beautiful to look at, but invisible to search engines. Using the right SEO strategies will help you gain organic visibility. This visibility can turn visitors into customers on your website.
Why generic SEO fails technical industries (Chemical, Engineering, Manufacturing). Everyone tries to be unique and compelling, but what about being useful and simple? We focus on making it easy for users to navigate your site. We want to encourage them to click and convert. You want them to fill out a form or call you. That is our main focus for your revenue.
Introducing the Strategy, Execution, and Adaptation framework, specifically designed as a comprehensive SEO program for WordPress. It is important to optimize your site for conversions. You should run experiments on your marketing campaigns and landing pages. This is essential as you reach different audiences from various sources.
Why Your Website Requires a Specialized SEO Program
Selling a chemical compound or a construction service needs more than just blogging. It requires technical metadata and CAS number optimization.
Why one-time SEO setups fail and why a recurring “program” is necessary for high-competition niches. The problem with SEO is staying at the top of search results.
It is a constant battle between your content strategy and your competitors’. This encourages websites to provide the best descriptions, copy, and content for users looking for your products or services.
Depending on the website’s needs, sometimes you have to do off-page SEO or on-page SEO. This strategy requires the SEO consultant/specialist to determine what is the best approach to optimizing the page.
Most of the time, on-page SEO comes first, and then we do off-page SEO. It’s like having a house. You want to have a clean and well-structured house before you invite your guests inside. The same goes for web pages.
The Strategy (The Blueprint)
Moving beyond high volume to High Intent.
Using the tools and research mentioned on hunabkuh.com to find the “gaps” your competitors missed.
We have the skills and tools to create a content strategy. We can do website audits, on-page and off-page SEO, backlinking, and landing page optimization. This will help your website run well and get more conversions through organic traffic.
We mainly use WordPress and Elementor to build websites. We also use Rank Math. We choose different hosting providers based on the client’s investment and needs.
We use plugins such as Google Site Kit that installs Google Analytics and Search Console for tracking your traffic data.
If the client needs a shopping site, we use WooCommerce for their products and transactions.
Our SEO approach can be seen from this page: SEO Services
Execution (The Technical Heavy Lifting)
Schema Markup: How we use specialized code so search engines know the difference between a “product” and a “chemical grade.” We install them using Google Tag Manager as a custom HTML tag. This helps us organize schema markups without changing the page’s code.
We use Rank Math to update meta titles and descriptions, easily placing them in the header of each page.
We also install the text file llms.txt so your site is ready for AI tools. This text file gives context about your site. It explains what your content is and how it is shared online. It also covers its purpose, strategy, and why you matter for LLMS.
We use SEMRush, Moz, and Ubersuggest to track share of voice and do our keyword research. Hunabkuh has a keyword research tool. If you want to do your own research, check out Hunabkuh’s Keyword research tool.
We also check for AI visibility on your domain and on your competitors. SEMRush and Ubersuggest have that ability and we use it for generative engine optimization and answer engine optimization.
We build pages that users are searching for online and do off-page SEO to increase the domain and page authority of your site.
Phase 3: Adaptation (The Growth Loop)
Data-Driven Insights: How Hunabkuh uses web analytics to pivot the strategy every month. We are experts in web analytics and share patterns and anomalies with our clients. We make insights and recommendations to generate growth and conversions.
The focus of adaptation is to pause and think about what needs to be solved. We aim to find solutions for marketing campaigns, like SEO and GEO.
We use Looker Studio dashboards to help our clients see data clearly. This shows the growth of our strategy.
We often work together with SEO, GEO, and search engine marketing. This helps us gather data from different sources. As a result, we create a clear visual dashboard.
For SEO and GEO, we use reports from SEMRush, MOZ, or Ubersuggest. These reports give us weekly or monthly insights. They show the results of our active marketing campaigns.
Search Intent Mapping: Adjusting content as the “micro-moments” of your buyers change.
Industry-Specific Success: From Chemicals to Construction
We focus on B2B because we have over 10 years of experience doing this. Our skills and management help businesses like yours stand out from the competition. We increase online visibility through marketing campaigns aimed at your target audience.
Our research helps businesses like yours find the right customers at the right time. We focus on three things: strategy, execution, and adaptation in a web system. That is why we mainly focus on, the “SEA” of websites.
Contact us if you have any questions or want to start with a marketing campaign or website, we are happy to help you!