FAQs

We charge at least $2,500 a month for search engine and answer engine optimization services. The bigger the site, the more this charge will be. There are discounts if you bundle services together, which is a great start for someone who needs different marketing strategies. Based on your needs, we tailor our services to your website, regardless of the CMS you are using.

Our hourly rate is $75 for consulting on websites.

Our specialty relies on business-to-business marketing, and we have over 10 years of experience with SEO and landing page optimization. More can be found in the industries page of our site.

Answer Engine Optimization (AEO) is the process of structuring your website’s data so AI models like Gemini and ChatGPT cite your business as the definitive answer to user queries. For B2B firms, AEO is critical because 70% of procurement officers now use AI to shortlist vendors before ever making a phone call. Without AEO, your business is effectively invisible to modern digital-first buyers.

With the Otay Mesa Port of Entry expansion and the Chula Vista Bayfront development, competition for regional B2B contracts is at an all-time high. Local SEO and AEO allow South San Diego logistics and manufacturing firms to appear at the top of search results when national companies look for “trusted logistics partners in San Diego.” We help local firms defend their territory against national competitors.

For most B2B and industrial firms, a single mid-sized contract can be worth $50,000 to $500,000. Our $2,500/month program is designed to land you at least one high-value lead per quarter by capturing “zero-click” search real estate. This results in a marketing spend that functions as a high-yield sales asset rather than a simple business expense.

Our 25% fee covers the continuous optimization of your ad spend to ensure you aren’t paying for “empty” clicks. Unlike automated agencies, we manually monitor B2B intent signals, negative keywords, and lead quality. This ensures that every dollar of your marketing budget is spent targeting decision-makers, not just driving random traffic to your site.

We believe in earning your business every month. While SEO and AEO are long-term strategies that typically show significant “compounding interest” at the 6-month mark, we operate on month-to-month agreements. If we aren’t moving the needle on your AI citations and search rankings, you shouldn’t have to keep paying.

Most marketing fails because it’s written by SaaS marketers who don’t understand the “dirt and grease” of the industrial world. They focus on “brand personality” when engineers only care about specifications, reliability, and risk reduction. At Hunabku, we cut the fluff and focus on technical credibility.

Google isn’t dying; it’s evolving into an “Answer Engine”. If your website is just a digital brochure, AI will summarize it, and users will never click. But if your site is an authoritative “Knowledge Hub,” AI will cite you as the source. We don’t just optimize for clicks; we optimize for citations.

Traditional SEO focuses on ranking your website in a list of blue links on Google. AEO is a more advanced strategy designed to make your business the direct answer provided by AI assistants like ChatGPT, Gemini, and Perplexity. While SEO drives traffic, AEO drives citations, ensuring your brand is the “voice” the AI uses when a prospect asks a question.

Schema Markup is a hidden code we add to your site that tells search engines exactly what your data means. For B2B firms, this is critical for displaying your services, reviews, and physical location in San Diego correctly. Without proper Schema, AI engines may “hallucinate” or skip your business entirely in favor of a competitor with cleaner data.

Yes, but only if your “Digital Footprint” is optimized for it. AI models pull from a variety of sources, including your website, LinkedIn, and local business directories. Our AEO service ensures that these data points are synchronized so that when a user asks, “Who is the most reliable 3PL provider in San Diego?”, the AI recommends you with confidence.

We don’t believe any B2B product is “boring.” We focus on Intent-Based Search. We research the specific technical specs, part numbers, and pain points your customers are searching for. By creating content that solves a procurement officer’s specific problem, we move you from “invisible” to “indispensable.”

AEO is actually more effective for industrial companies because there is less competition. While tech companies are fighting over AI space, most industrial firms are still using 10-year-old SEO tactics. By implementing AEO now, a South San Diego machine shop or warehouse can “leapfrog” much larger national competitors.

Cheap SEO often relies on automated bots and low-quality “link farms,” which can get your website penalized by Google. Our $2,500/month entry point reflects 10+ years of B2B expertise and a manual, high-touch strategy that focuses on revenue, not just “likes” or “traffic.” We target quality over quantity.

Most businesses set their “Location Targeting” too wide and use “Broad Match” keywords, which wastes 30-50% of their budget on irrelevant clicks. We use a “Sniper Approach”—hyper-targeting industrial zones like Otay Mesa and National City—to ensure your 25% management fee pays for itself through saved ad spend and higher lead quality.

You do. One of the biggest “scams” in the agency world is holding a client’s Google Ads account or website hostage. At Hunabku, you own every account we build. If you ever decide to leave, you take your data and your progress with you.

We love the South San Diego community. While we can manage everything via Zoom and Slack, we are happy to meet at your facility in Chula Vista or Otay Mesa to better understand your operations. Seeing your “boots on the ground” helps us write better marketing copy.

For SEM (Search Ads), you can see leads within the first 72 hours. For SEO and AEO, it typically takes 90 to 120 days to see a significant shift in rankings. Marketing is an investment, not a light switch. We provide monthly video reports so you can see the needle moving in real-time.

“Hunabkuh is an ancient Mayan term referring to the ‘One Source’ or ‘Movement and Measure.’ In the chaotic world of digital marketing, we are the ‘One Source’ for B2B firms who need clear movement in their lead generation and measurable results in their ROI.”