Strategy

Google Analytics has been the go-to tool for website and application analytics since its inception in 2005. However, with the ever-changing digital landscape, Google has… Read More »Why You Should Switch to GA4 Property

Introduction:In the digital age, an optimized website has become an indispensable tool for businesses looking to thrive in the competitive online landscape. Beyond providing an… Read More »Maximizing ROI: Unleashing the Power of an Optimized Website

When you map out user stories for your site, you increase the understanding of the system, not just for your organization, but for your users… Read More »User Story Maps Increases the Understanding of the System

Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). SEO can be done through… Read More »How Algorithms Affect Search Results

When it comes to optimizing websites, it is essential to strike a balance between optimizing for search engines and optimizing for users. Both aspects are… Read More »Is it Better to Optimize Websites for Search Engines or for Users?

Since I was a young boy, I fell in love with strategy games when I started playing Starcraft in 1998.  I’ve always played chess, and… Read More »Strategy Games on the Computer

Why Art and Science of Digital Marketing? I love digital marketing because it is art and science combined into one idea, it is truly a… Read More »The Art and Science of Digital Marketing

I love to explain complex processes and definitions with the simplest of words and analogies, and as for search engine optimization, what it is, how… Read More »SEO as simple as a Fishing Analogy

A Gantt Chart is a project-time-accountability managing spreadsheet that visualizes the time scale, spaced resources, and delegated tasks needed to be accomplished and lets the… Read More »What is a Gantt Chart